The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

Title
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
Authors
Keywords
-
Journal
JOURNAL OF ADVERTISING
Volume -, Issue -, Pages 1-16
Publisher
Informa UK Limited
Online
2021-11-10
DOI
10.1080/00913367.2021.1981498

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