Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Published 2021 View Full Article
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Title
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Authors
Keywords
Brand trust, Fake news, Natural personal care products, Openness to change, Stimulus-organism-behavior-consequence, System trust
Journal
Journal of Retailing and Consumer Services
Volume 63, Issue -, Pages 102668
Publisher
Elsevier BV
Online
2021-07-10
DOI
10.1016/j.jretconser.2021.102668
References
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