Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: evidence from the safe vegetable sector in Vietnam

Title
Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: evidence from the safe vegetable sector in Vietnam
Authors
Keywords
-
Journal
British Food Journal
Volume 122, Issue 9, Pages 2993-3007
Publisher
Emerald
Online
2020-06-03
DOI
10.1108/bfj-03-2020-0167

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