When and how consumers are willing to exchange data with retailers: An exploratory segmentation

Title
When and how consumers are willing to exchange data with retailers: An exploratory segmentation
Authors
Keywords
Consumer data, Data exchange, Data privacy, Privacy calculus, Personalization
Journal
Journal of Retailing and Consumer Services
Volume 64, Issue -, Pages 102774
Publisher
Elsevier BV
Online
2021-09-15
DOI
10.1016/j.jretconser.2021.102774

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