The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Published 2010 View Full Article

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Title
The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 51, Issue 1, Pages 42-52
Publisher
Elsevier BV
Online
2010-11-30
DOI
10.1016/j.dss.2010.11.017

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