SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices
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Title
SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices
Authors
Keywords
AI, SMEs, B2B, AI enablers, AI readiness, Customer AI-based interaction
Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 98, Issue -, Pages 255-270
Publisher
Elsevier BV
Online
2021-09-17
DOI
10.1016/j.indmarman.2021.09.003
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