Effects of the consumer socialization process on content sharing on SNSs: Social comparison and anticipated emotions as moderators

Title
Effects of the consumer socialization process on content sharing on SNSs: Social comparison and anticipated emotions as moderators
Authors
Keywords
Consumer socialization theory, Generation Me traits, Content sharing behavior, Social comparison, Anticipated emotions
Journal
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume 174, Issue -, Pages 121262
Publisher
Elsevier BV
Online
2021-10-20
DOI
10.1016/j.techfore.2021.121262

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