The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study

Title
The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study
Authors
Keywords
Consumers’ privacy valuation, Willingness to sell data, Reverse auction, Privacy calculus
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 137, Issue -, Pages 222-232
Publisher
Elsevier BV
Online
2021-08-25
DOI
10.1016/j.jbusres.2021.08.029

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