Value co-creation between firms and customers: The role of big data-based cooperative assets

Published 2016 View Full Article

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Title
Value co-creation between firms and customers: The role of big data-based cooperative assets
Authors
Keywords
Big data, Cooperative assets, Value co-creation, Service-dominant logic
Journal
INFORMATION & MANAGEMENT
Volume 53, Issue 8, Pages 1034-1048
Publisher
Elsevier BV
Online
2016-06-27
DOI
10.1016/j.im.2016.06.003

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