The hybrid enigma: The importance of self-construal for the effectiveness of communication messages promoting sustainable behaviour

Title
The hybrid enigma: The importance of self-construal for the effectiveness of communication messages promoting sustainable behaviour
Authors
Keywords
Hybrid products, Goal, Self-construal, Perceived quality, Sustainability
Journal
FOOD QUALITY AND PREFERENCE
Volume 94, Issue -, Pages 104334
Publisher
Elsevier BV
Online
2021-07-15
DOI
10.1016/j.foodqual.2021.104334

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