Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
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Title
Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
Authors
Keywords
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Journal
Journal of International Consumer Marketing
Volume -, Issue -, Pages 1-14
Publisher
Informa UK Limited
Online
2021-07-26
DOI
10.1080/08961530.2021.1951919
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