4.7 Article Proceedings Paper

Adoption of electric vehicles in commercial fleets: Why do car pool managers campaign for BEV procurement?

Journal

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.trd.2017.10.010

Keywords

Acceptance; Electric vehicles; Commercial fleets; Motivation; Organizational innovation adoption

Funding

  1. German federal government as part of the Electromobility Showcase Baden-Wurttemberg
  2. federal state government of Baden-Wurttemberg via the Profile-Region Mobility Systems Karlsruhe

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We use regression analysis to study what motivates car pool managers to campaign for BEV procurement using primary data from 229 car pool managers including adopters and non-adopters of EVs. Key findings are that a personal interest in EVs due to technophilia increases the intention to start procurement initiatives for BEVs. These findings underpin the fact that the attitudes of single individuals can influence intemal organizational decision processes and therefore play an important role in explaining BEV adoption in commercial fleets. Other factors that foster initiatives for BEV procurement are organizational innovativeness, and the expectation of environmental benefits and positive effects on employee motivation. The fear of mobility constraints and doubts about the reliability of BEVs counteract the intention to campaign for their procurement.

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