How sharenting drives sherub marketing: insights from an interpretative phenomenological perspective

Title
How sharenting drives sherub marketing: insights from an interpretative phenomenological perspective
Authors
Keywords
-
Journal
Journal of Research in Interactive Marketing
Volume ahead-of-print, Issue ahead-of-print, Pages -
Publisher
Emerald
Online
2021-06-24
DOI
10.1108/jrim-06-2020-0128

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