“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Title
“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers
Authors
Keywords
-
Journal
Journal of Research in Interactive Marketing
Volume ahead-of-print, Issue ahead-of-print, Pages -
Publisher
Emerald
Online
2021-09-09
DOI
10.1108/jrim-04-2021-0127

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