Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources

Published 2020 View Full Article

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Title
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
Authors
Keywords
Corporate social media, Vulnerable consumer engagement, Cancer, Stigma, Depleted resources, Technology
Journal
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Volume 38, Issue 2, Pages 518-529
Publisher
Elsevier BV
Online
2020-07-15
DOI
10.1016/j.ijresmar.2020.06.002
References
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