Co‐brand partnerships making space for the next black girl: Backlash in social justice branding

Published 2021 View Full Article

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Title
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding
Authors
Keywords
-
Journal
PSYCHOLOGY & MARKETING
Volume -, Issue -, Pages -
Publisher
Wiley
Online
2021-08-06
DOI
10.1002/mar.21566
References
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