The Effect of Individual Online Reviews on Purchase Likelihood

Published 2021 View Full Article

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Title
The Effect of Individual Online Reviews on Purchase Likelihood
Authors
Keywords
-
Journal
MARKETING SCIENCE
Volume 40, Issue 4, Pages 708-730
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2021-05-13
DOI
10.1287/mksc.2020.1278
References
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