How Targeting Affects Customer Search: A Field Experiment

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Title
How Targeting Affects Customer Search: A Field Experiment
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 63, Issue 7, Pages 2353-2364
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2016-06-01
DOI
10.1287/mnsc.2016.2447

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