Freemium Pricing in Digital Games with Virtual Currency

Cost Drivers of Versioning: Pricing and Product Line Strategies for Information Goods

(2018) Ramnath K. Chellappa et al.   MANAGEMENT SCIENCE

Utilizing Public Betas and Free Trials to Launch a Software Product

(2017) Amit Mehra et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Digital Games and Beyond: What Happens When Players Compete

(2017) De Liu et al.   MIS QUARTERLY

Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?

(2016) Zan Zhang et al.   JOURNAL OF MANAGEMENT INFORMATION SYSTEMS

Advertising Versus Brokerage Model for Online Trading Platforms

(2016) Jianqing Chen et al.   MIS QUARTERLY

The Design of Feature-Limited Demonstration Software: Choosing the Right Features to Include

(2016) Jyotishka Ray et al.   PRODUCTION AND OPERATIONS MANAGEMENT

A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales

(2016) Lin Hao et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play

(2015) Charles Zhechao Liu et al.   JOURNAL OF MANAGEMENT INFORMATION SYSTEMS

Effects of Different Types of Free Trials and Ratings in Sampling of Consumer Software: An Empirical Study

(2014) Young-Jin Lee et al.   JOURNAL OF MANAGEMENT INFORMATION SYSTEMS

Ad Revenue and Content Commercialization: Evidence from Blogs

(2013) Monic Sun et al.   MANAGEMENT SCIENCE

Purchase behavior in virtual worlds: An empirical investigation in Second Life

(2011) Yue Guo et al.   INFORMATION & MANAGEMENT

Strategies to Fight Ad-Sponsored Rivals

(2010) Ramon Casadesus-Masanell et al.   MANAGEMENT SCIENCE

Dynamic pricing and advertising for web content providers

(2008) Subodha Kumar et al.   EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

Research Note—When Is Versioning Optimal for Information Goods?

(2008) Hemant K. Bhargava et al.   MANAGEMENT SCIENCE