Building mutual trust in collaborative green NPD: Evidence from China's digital infrastructure
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Title
Building mutual trust in collaborative green NPD: Evidence from China's digital infrastructure
Authors
Keywords
Trust-building, Green new product development (green NPD), National culture, China's digital infrastructure
Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 97, Issue -, Pages 245-257
Publisher
Elsevier BV
Online
2021-08-06
DOI
10.1016/j.indmarman.2021.07.002
References
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