Building mutual trust in collaborative green NPD: Evidence from China's digital infrastructure

标题
Building mutual trust in collaborative green NPD: Evidence from China's digital infrastructure
作者
关键词
Trust-building, Green new product development (green NPD), National culture, China's digital infrastructure
出版物
INDUSTRIAL MARKETING MANAGEMENT
Volume 97, Issue -, Pages 245-257
出版商
Elsevier BV
发表日期
2021-08-06
DOI
10.1016/j.indmarman.2021.07.002

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