Article
Geography, Physical
Guoyong Zhang, Jun Sun, Jianhua Gong, Dong Zhang, Shui Li, Weidong Hu, Yi Li
Summary: This study extended the rendering styles of color and size variables in AR geovisualization, and through user experiments, it was found that dynamic variables have higher guidance characteristics than static variables, with shape being one of the most guiding static variables. These results have implications for guiding visual variable selection in symbol design for AR geovisualization.
INTERNATIONAL JOURNAL OF DIGITAL EARTH
(2023)
Review
Computer Science, Interdisciplinary Applications
Shaveta Dargan, Shally Bansal, Munish Kumar, Ajay Mittal, Krishan Kumar
Summary: Augmented Reality (AR) is a technology that modifies the perception of real-world images by overlaying digital data on them. It has diverse applications in various fields and is distinct from virtual reality.
ARCHIVES OF COMPUTATIONAL METHODS IN ENGINEERING
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Enrique Bigne, Patricio Maturana
Summary: This study compares the visit intentions and booking process of holiday travel packages in an immersive virtual reality environment and a traditional web-based 2D platform. The findings show that those who made the purchase in the more immersive virtual reality environment gave higher scores to sense of presence, attitude change, and perceived ease of use. However, the relationships between variables were stronger in the classic website than in the virtual reality setting. Attitude change positively affected intention to visit a destination more in the virtual reality environment.
CORNELL HOSPITALITY QUARTERLY
(2023)
Review
Hospitality, Leisure, Sport & Tourism
Ryan Yung, Catheryn Khoo-Lattimore, Leigh Ellen Potter
Summary: This paper explores the importance of building interest in tourism products post-COVID and the use of immersive technologies like VR for marketing. It establishes a comprehensive PEI framework encompassing determinants and consequences of presence on emotional response and behavioral intention. The current presence research is still fragmented, with nascent frameworks and measures to bridge disciplines and contexts.
CURRENT ISSUES IN TOURISM
(2021)
Article
Computer Science, Cybernetics
Chun-Ching Chen, Chung-Ching Liu, Tzu-Heng Chiu, Yu-Wei Lee, Ko-Chiu Wu
Summary: This study shows that children's attitude toward using an augmented reality mobile application to search for books in a smart library is influenced by perceived enjoyment, perceived ease of use, and perceived usefulness. Children tend to focus on their experience of the route and prioritize processing temporal concepts over emotional and spatial concepts.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
(2023)
Article
Computer Science, Software Engineering
Franziska Westermeier, Larissa Bruebach, Marc Erich Latoschik, Carolin Wienrich
Summary: This paper investigates the impact of incongruencies in different information processing layers on the perceived plausibility and spatial presence of Mixed Reality (MR) experiences. The study found that cognitive incongruence induced by the absence of traceable power outages significantly decreased the perceived plausibility and spatial presence ratings in Augmented Reality (AR), compared to Virtual Reality (VR).
IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS
(2023)
Article
Information Science & Library Science
Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo
Summary: Based on the RV continuum and S-O-R framework, this study compared the effects of AR and VR on vividness/interactivity, sense of presence, sensory brand app experience, attitude, and behavioral intention. The results showed that a sense of presence acted as a significant mediator for the relationship between vividness/interactivity and sensory brand app experience/attitude in VR but not in AR. However, significant relationships were observed among sensory brand app experience, attitude, and behavioral intention in both AR and VR settings.
TELEMATICS AND INFORMATICS
(2023)
Article
Education & Educational Research
Ratna Candra Sari, Mahfud Sholihin, Nurhening Yuniarti, Ida Ayu Purnama, Hardika Dwi Hermawan
Summary: This study found that using AR-based behavior simulation can enhance students' moral imagination, bringing innovative learning methods to modern business ethics education.
EDUCATION AND INFORMATION TECHNOLOGIES
(2021)
Article
Computer Science, Software Engineering
Boram Yoon, Jae-eun Shin, Hyung-il Kim, Seo Young Oh, Dooyoung Kim, Woontack Woo
Summary: This study compared the effects of avatars with different transparency levels on the social presence of users in task-centric MR remote collaboration in AR and VR. Results showed that avatars with a strong visual presence are not necessary when task completion is prioritized over social interaction. However, AR users preferred more vivid avatars than VR users.
IEEE TRANSACTIONS ON VISUALIZATION AND COMPUTER GRAPHICS
(2023)
Article
Multidisciplinary Sciences
Nadine Dijkstra, Stephen M. Fleming
Summary: Humans have the ability to imagine and perceive, but it is still unclear how they differentiate between the two. This study found that imagined and perceived signals are actually mixed together, and judgments of reality are based on the intensity of this mixture. When the mixed signal is strong enough, virtual or imagined signals become indistinguishable from reality.
NATURE COMMUNICATIONS
(2023)
Review
Chemistry, Multidisciplinary
Hedan Bai, Shuo Li, Robert F. Shepherd
Summary: The article explores the development and challenges of virtual and augmented reality technologies, particularly in the field of haptics. It suggests that soft robotics may offer potential solutions to overcome the difficulties in developing soft haptic output and input devices.
ADVANCED FUNCTIONAL MATERIALS
(2021)
Article
Communication
Tanja Aitamurto, Laura Aymerich-Franch, Jorge Saldivar, Catherine Kircos, Yasamin Sadeghi, Sukolsak Sakshuwong
Summary: This article examines the impact of augmented reality (AR) visualizations on users' sense of physical presence, knowledge gain, and perceptions of the authenticity of journalistic visuals. The findings suggest that while AR visualizations can enhance users' sense of physical presence, they are not superior in informing the participants or affecting the perceived authenticity of the visuals. This calls for more efficient ways to relay information through journalistic AR visualizations while keeping the user engaged in an immersive experience.
NEW MEDIA & SOCIETY
(2022)
Review
Computer Science, Information Systems
Mohammed A. M. Algerafi, Yueliang Zhou, Mohamed Oubibi, Tommy Tanu Wijaya
Summary: Augmented Reality (AR) and Virtual Reality (VR) have the potential to revolutionize education by offering immersive and interactive learning experiences. This research evaluates the educational applications of AR and VR, emphasizing their impact on student motivation, learning outcomes, engagement, and overall learning experiences.
Article
Business
Virginie Lavoye, Anssi Tarkiainen, Jenni Sipila, Joel Mero
Summary: This study investigates the impact of virtual try-ons on consumers' purchase intentions by examining spatial presence, social presence, and self-presence. The findings demonstrate that these three dimensions of presence have varying effects on purchase intentions, which are attributed to the symbolic significance of body modification consumption.
JOURNAL OF BUSINESS RESEARCH
(2023)
Article
Psychology, Multidisciplinary
Xiaojing Lu, Kuo-Lun Hsiao
Summary: Based on the diffusion of innovations theory, this study combines the flow theory and the satisfaction perspective to explore the impact of satisfaction and flow experience on customers' purchase intention of VR shopping platform system. The results show that satisfaction and flow experience positively influence purchase intention. Among the technological characteristics, relative advantage, service compatibility, spatial presence, and complexity are important for customer satisfaction. Gender-based cluster analysis reveals significant differences in relative advantage, service compatibility, and complexity between male and female users. Flow experience is an important factor affecting women users' shopping intention but insignificant for male users.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: This research explores the impact of flow consciousness on consumer behavior post impulse purchase. The findings suggest that being aware of the flow state experienced during an impulse purchase can reduce consumer regret. Online retailers are advised to raise awareness of the flow state experienced by consumers to potentially lessen post-purchase regret.
Article
Management
Carlos Flavian, Alfredo Perez-Rueda, Daniel Belanche, Luis Casalo
Summary: The use of analytical AI in investment services is on the rise, with customers' technological optimism and service awareness playing key roles in their intention to use robo-advisors. Surprisingly, experiencing technological discomfort actually increases the adoption of robo-advisors. This challenges traditional views on technology adoption and value co-creation, as analytical AI shifts customers into a more passive role.
JOURNAL OF SERVICE MANAGEMENT
(2022)
Article
Business
Sergio Ibanez-Sanchez, Carlos Orus, Carlos Flavian
Summary: The arrival of augmented reality filters on social networks has generated new user experiences. This research examines the playability of AR filters from an entertainment perspective and finds that perceived entertainment and, to a lesser extent, perceived interactivity play a key role in users' satisfaction. Perceived curiosity and compatibility also affect users' satisfaction.
PSYCHOLOGY & MARKETING
(2022)
Article
Business
Khaoula Akdim, Luis Casalo, Carlos Flavian
Summary: The purpose of this research is to understand the main factors that determine users' continuance intention to use social mobile Apps, and to compare the differences between utilitarian Apps and hedonic Apps. The results show that the impact of utilitarian variables is generally greater for utilitarian Apps, whereas the impact of perceived enjoyment is higher for hedonic Apps.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2022)
Article
Business
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavian, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared O. Lartey, Neeraj Pandey, Samuel Ribeiro-Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Marianna Sigala, Cleopatra Veloutsou, Jochen Wirtz
Summary: The initial hype surrounding Meta Platforms' vision for the metaverse has evolved into ongoing discussions about its impact on users, organizations, and society at large. The potential for consumer interaction with brands within the metaverse is a subject of significant debate in marketing circles, highlighting both challenges and transformative opportunities. This study explores the marketing implications of widespread adoption of the metaverse, drawing on expert insights to identify new research directions and propose a framework that offers valuable contributions to academia, practice, and policy-making. It concludes with a checklist for researchers, clarifying how the metaverse can benefit digital marketing and advertising, branding, services, value creation, and consumer well-being.
PSYCHOLOGY & MARKETING
(2023)
Article
Business
Carlos Flavian, Khaoula Akdim, Luis V. Casalo
Summary: The present study compares the influence of text-based recommendations, traditionally known as online consumer reviews, and voice-based recommendations provided by voice-driven virtual assistants on consumer behaviors. The research model investigates the impact of voice versus text modality on consumers' perception of credibility and usefulness, as well as their behavioral intentions and actual behaviors, based on media richness theory. Two studies using experimental designs and statistical analysis were conducted, and the core finding suggests that voice-based recommendations are more effective in altering consumer behaviors compared to online consumer reviews.
PSYCHOLOGY & MARKETING
(2023)
Article
Psychology, Social
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: Augmented reality overcomes the limitation of e-commerce by allowing consumers to virtually try products before purchasing, reducing perceived risk. However, further research is needed to understand its impact on the consumer decision process.
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
(2023)
Article
Psychology, Multidisciplinary
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: Augmented reality (AR) has been proven to enhance consumers' shopping decisions and experiences. This research investigates the impact of AR on cognitive variables such as perceived similarity, confusion caused by overchoice, and cognitive dissonance. The results show that AR reduces cognitive dissonance by influencing perceived similarity and confusion caused by overchoice. Lower cognitive load increases purchase intentions, leading to a willingness to pay more for the product. This research extends the understanding of how AR benefits consumers in their decision-making process and suggests that online retailers can use AR to improve economic performance.
COMPUTERS IN HUMAN BEHAVIOR
(2023)
Article
Business
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: This research compares the impact of live-stream shopping on followers' experiences and behaviors on two communication channels (live shows on Instagram and in the metaverse) and analyzes the moderating role of content involvement in telepresence. The study found that telepresence is an important part of the user experience and in the success of live shows, but it does not affect instrumental value. User satisfaction leads to stickiness intention and intention to recommend the influencers' live shows.
ELECTRONIC MARKETS
(2023)
Article
Business
Carmina Fandos-Herrera, Julio Jimenez-Martinez, Carlos Orus, Alfredo Perez-Rueda, Jose Miguel Pina
Summary: This article addresses the impact of students' personality on learning outcomes and attitudes in a classroom teaching methodology based on discussions. It identifies three personality traits, empathy, proactivity, and motivation to lead, and explores their effects. A survey was conducted before and after a discussant activity in a business course, and the data was analyzed using PLS and cluster analysis. The results reveal that the three personality traits considered in the study have an impact on perceived learning outcomes and students' attitudes, and three distinct student profiles are identified.
INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION
(2023)
Article
Business
Russell W. Belk, Daniel Belanche, Carlos Flavian
Summary: The emerging Industry 4.0 technologies have the potential to enhance customer value in the service sector. This document explains the three distinctive aspects of Technologies 4.0 in services, including technology surpassing human capabilities, customer acceptance of new technology environments, and the blurring of boundaries between humans and technology.
Article
Information Science & Library Science
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: This research focuses on the impact of flow state on consumer post-purchase regret and finds that being in a flow state may lead to regret and product return. By comparing two groups of consumers, the study shows that flow consciousness influences process regret but not outcome regret. The research sheds light on the effect of flow consciousness on regret and provides insights for e-commerce retailers.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2023)
Article
Information Science & Library Science
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Emma Louise Slade, Anand Jeyaraj, Arpan Kumar Kar, Abdullah M. Baabdullah, Alex Koohang, Vishnupriya Raghavan, Manju Ahuja, Hanaa Albanna, Mousa Ahmad Albashrawi, Adil S. Al-Busaidi, Janarthanan Balakrishnan, Yves Barlette, Sriparna Basu, Indranil Bose, Laurence Brooks, Dimitrios Buhalis, Lemuria Carter, Soumyadeb Chowdhury, Tom Crick, Scott W. Cunningham, Gareth H. Davies, Robert M. Davison, Rahul De, Denis Dennehy, Yanqing Duan, Rameshwar Dubey, Rohita Dwivedi, John S. Edwards, Carlos Flavian, Robin Gauld, Varun Grover, Mei-Chih Hu, Marijn Janssen, Paul Jones, Iris Junglas, Sangeeta Khorana, Sascha Kraus, Kai R. Larsen, Paul Latreille, Sven Laumer, F. Tegwen Malik, Abbas Mardani, Marcello Mariani, Sunil Mithas, Emmanuel Mogaji, Jeretta Horn Nord, Siobhan O'Connor, Fevzi Okumus, Margherita Pagani, Neeraj Pandey, Savvas Papagiannidis, Ilias O. Pappas, Nishith Pathak, Jan Pries-Heje, Ramakrishnan Raman, Nripendra P. Rana, Sven-Volker Rehm, Samuel Ribeiro-Navarrete, Alexander Richter, Frantz Rowe, Suprateek Sarker, Bernd Carsten Stahl, Manoj Kumar Tiwari, Wil van der Aalst, Viswanath Venkatesh, Giampaolo Viglia, Michael Wade, Paul Walton, Jochen Wirtz, Ryan Wright
Summary: This article brings together contributions from 43 experts to discuss the advantages and limitations of ChatGPT, as well as its potential impacts in various industries. The article identifies areas for further research, including knowledge, transparency, and ethics; digital transformation of organizations and societies; and teaching, learning, and scholarly research.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2023)
Article
Business
Sergio Barta, Raquel Gurrea, Carlos Flavian
Summary: Impulsive decisions by consumers can lead to regret and negative online reviews, which can significantly impact future sales. Two studies analyze the origin and consequences of negative reviews based on the review content and responsibility for the decision mistake.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Weng Marc Lim, K. Mohamed Jasim, Madhumita Das
Summary: The study finds that the perceived ease of use, innovativeness, and usefulness of AR and VR positively influence tourists' satisfaction, driving them to embrace these technologies for hotel bookings. Although there may be underlying concerns about associated risks, these risks do not deter repeat visits.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Ha-Won Jang, Chanwoo Moon, Hyo Sun Jung, Meehee Cho, Mark A. Bonn
Summary: This study focuses on improving senior technology acceptance in restaurants by investigating the learning process. The findings reveal the moderating effect of normative social influence (NSI) and informational social influence (ISI) on the relationships within a senior technology exploration, learning, and acceptance model.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
David Cloarec, Manuel Alector Ribeiro, Xavier Font
Summary: This study examines how servant leadership influences an organization's readiness for strategic value co-creation through service climate, innovation climate, locus of control, and self-efficacy. The findings show that servant leadership practices influence a manager's internal locus of control and self-efficacy. The study also demonstrates that service climate and innovation climate mediate between servant leadership and readiness for strategic value co-creation, and moderate between a manager's beliefs and the firm's readiness for strategic value co-creation.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Raouf Ahmad Rather, Tareq Rasul, Huda Khan, Imran Khan
Summary: This research examines the impact of organizational-related factors and individual-level factors on consumer-brand-engagement, as well as their subsequent effects on brand-relationship quality and brand equity. The findings suggest that service environment and consumer-brand-experience have a positive influence on consumer-brand-engagement, which in turn affects relationship quality and equity. The study also reveals the mediating effect of consumer-brand-engagement and the moderating role of brand reputation. The findings have important theoretical and practical implications for luxury-hotel brands in developing consumer-brand-engagement, experience, relationship quality, and equity.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Seoki Lee, Hyoung Ju Song, Hyejin Yoon, Chang-Sik Kim, Sunny Ham
Summary: This study compares the impacts of the 2008 financial crisis and the COVID-19 pandemic on the hospitality industry, and investigates how seven firm-specific financial characteristics and two business strategies provide better resilience.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Ruiying Cai, Yao-Chin Wang, Jie Sun
Summary: Drawing upon the communication privacy management theory, this research investigates the impact of self-disclosure on customers' intention to compliment and complain via AI-enabled platforms. The findings suggest that low self-disclosure AI technology encourages customers to express their emotions, and the role of privacy concerns as a mediating variable was identified. Additionally, perceived emotional value and performance expectancy were found to influence customers' intention to compliment. The moderating effect of reward timing was also examined.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Yuanyuan Shang, Fangxuan (Sam) Li
Summary: This research examines how a restaurant service ritual might influence brand evangelism through employee-to-customer interaction quality and positive memory. The study found that socially phobic individuals showed stronger brand evangelism in the absence of a ritual, while the results were reversed in the presence of a ritual.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Rachel Yueqian Zhang, Chun-hung Hugo Tang
Summary: This study investigates the impact of partitioned pricing on consumer booking intentions in the context of hotel bookings. The findings suggest that partitioned pricing in the hotel industry negatively affects booking intentions due to the perception of unfairness. The study also reveals that temporal distance moderates the negative impact of partitioned pricing on booking intentions and uncovers asymmetrical consequences of payment timing across different booking windows.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Article
Hospitality, Leisure, Sport & Tourism
Arooj Azhar, Nabeel Rehman, Nauman Majeed, Sobia Bano
Summary: Employer branding has a significant impact on organizational performance, with mediating and moderating mechanisms playing a crucial role. By developing better employer branding standards, hotels can enhance their competitiveness in the labor market and improve organizational performance.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
Review
Hospitality, Leisure, Sport & Tourism
Rasha Kassem
Summary: This is the first comprehensive review of fraud in the hospitality sector, identifying gaps in the research and suggesting new directions for future studies. The findings highlight the limited attention given to hospitality fraud and the need for further research.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2024)
