Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 135, Issue 1, Pages 320-332Publisher
ELSEVIER
DOI: 10.1016/j.ijpe.2011.08.006
Keywords
Servitisation; Co-production; Music industry
Categories
Funding
- Bristol Business School
- [ECO2010-16814]
- [SEJ 2007-67895-C04]
- Engineering and Physical Sciences Research Council [EP/H03014X/1, GR/T07459/01] Funding Source: researchfish
- EPSRC [EP/H03014X/1] Funding Source: UKRI
Ask authors/readers for more resources
Since the rise of music on the internet the record industry has reported falling total sales revenues. This has occurred at a time when technology has radically increased choice, availability and the opportunity for the consumer to purchase music. To date, pay-per-unit music sales channels have been more successful than music subscription services. As the music industry has moved from a product to a service business model, does the loss of sales indicate they have not taken their customers with them? This paper provides a description of different Music Consumer Attitudes, an independent variable in this research, based upon quantitative analysis of more than 5000 valid survey responses. Consumer Purchasing Behaviour and Music Discovery Methods are treated as dependant variables. An empirical study using Structural Equations Model was carried out to test the relationship between consumer groups and purchasing preference in relation to tangible products and intangible 'service' purchases. Moreover, consumer typology and propensity to actively engage with music communities was analysed and thus their willingness to co-produce value was explored. The most important findings were, first, all consumers view pay per unit positively. And second, a group of consumers representing just under half the sample was identified that would engage with a monthly subscription music service and could co-produce solutions in this channel. (C) 2011 Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available