Reconciling the effects of positive and negative electronic word of mouth: roles of confirmation bias and involvement

Title
Reconciling the effects of positive and negative electronic word of mouth: roles of confirmation bias and involvement
Authors
Keywords
-
Journal
ONLINE INFORMATION REVIEW
Volume ahead-of-print, Issue ahead-of-print, Pages -
Publisher
Emerald
Online
2021-06-01
DOI
10.1108/oir-01-2020-0026

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