See how tasty it is? Effects of symbolic cues on product evaluation and taste

Published 2016 View Full Article

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Title
See how tasty it is? Effects of symbolic cues on product evaluation and taste
Authors
Keywords
Processed foods, Package design, Visuals, Symbolic meaning, Product taste
Journal
FOOD QUALITY AND PREFERENCE
Volume 52, Issue -, Pages 195-202
Publisher
Elsevier BV
Online
2016-05-01
DOI
10.1016/j.foodqual.2016.04.014

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