Influencing consumer choice: Short and medium term effect of country of origin information on wine choice

Title
Influencing consumer choice: Short and medium term effect of country of origin information on wine choice
Authors
Keywords
Wine, Discrete choice experiment, China, Advertorial, Country of origin
Journal
FOOD QUALITY AND PREFERENCE
Volume 51, Issue -, Pages 89-99
Publisher
Elsevier BV
Online
2016-02-25
DOI
10.1016/j.foodqual.2016.02.018

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