Overcoming consumer scepticism toward food labels: The role of multisensory experience

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Title
Overcoming consumer scepticism toward food labels: The role of multisensory experience
Authors
Keywords
Hedonic labels, Health labels, Consumer scepticism, Multisensory experience
Journal
FOOD QUALITY AND PREFERENCE
Volume 48, Issue -, Pages 81-92
Publisher
Elsevier BV
Online
2015-09-02
DOI
10.1016/j.foodqual.2015.08.013

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