Effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products

Title
Effects of label understanding level on consumers’ visual attention toward sustainability and process-related label claims found on chicken meat products
Authors
Keywords
Label understanding, Sustainability, Visual attention, Eye-tracking, Chicken meat products, Education
Journal
FOOD QUALITY AND PREFERENCE
Volume 50, Issue -, Pages 48-56
Publisher
Elsevier BV
Online
2016-01-12
DOI
10.1016/j.foodqual.2016.01.002

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