Orchestrating capabilities, organizational dimensions and determinants in the pursuit of green product innovation

There is now evidence of a growing demand for green product innovation (GPI), leading to reduced negative environmental effects. This context is an opportunity for the organizational reconfiguration of companies in the manufacturing sector to accommodate these new product attributes and characteristics. Although the identification of the determinants of GPI has improved, its characterization is still fragmented and there is limited coherence in terms of the administrative approach leading to GPI development. The main purpose of this paper is the selection and configuration of the determinants of GPI and their organization into an innovation management model. This is achieved by identifying and categorizing the determinants of GPI in association with green innovation capabilities (GIC) and organizational dimensions (OD). The results provide a set of determinants of GPI, paving the way for organizational challenges, the adaptation and definition of new GIC, and the selection of green-oriented OD. All the above is represented in a framework showing the structural relationships and operationalized in a matrix product of the taxonomy referring to how the determinants of GPI affect GIC and OD, thus facilitating the definition of the variables that assess the progress of the company in pursuit of GPI. This research contributes in the field of management and organizational theories for the managerial transition to sustainable development from the dynamics typical of innovation. It also widens the scope of study for researchers, manufacturing company managers, and governmental bodies responsible for environmental management.

Automated summary

The research focuses on the growing demand for green product innovation (GPI) and proposes an innovation management model to address this. The study identifies determinants of GPI, provides guidance for organizational challenges, and helps in selecting suitable green innovation capabilities and organizational dimensions.