Direct selling, agent selling, or dual-format selling: Electronic channel configuration considering channel competition and platform service
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Title
Direct selling, agent selling, or dual-format selling: Electronic channel configuration considering channel competition and platform service
Authors
Keywords
Manufacturer encroachment, Channel configuration, Multi-channel retailing, Channel competition, Platform service, Cross-channel effect
Journal
COMPUTERS & INDUSTRIAL ENGINEERING
Volume 157, Issue -, Pages 107368
Publisher
Elsevier BV
Online
2021-04-29
DOI
10.1016/j.cie.2021.107368
References
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