The effects of BOPS implementation under different pricing strategies in omnichannel retailing

Published 2020 View Full Article

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Title
The effects of BOPS implementation under different pricing strategies in omnichannel retailing
Authors
Keywords
Omnichannel retailing, Buy online and pick up in store (BOPS), Channel integration, Pricing strategy, Cross-selling profit
Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 141, Issue -, Pages 102014
Publisher
Elsevier BV
Online
2020-07-26
DOI
10.1016/j.tre.2020.102014

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