The effects of BOPS implementation under different pricing strategies in omnichannel retailing

标题
The effects of BOPS implementation under different pricing strategies in omnichannel retailing
作者
关键词
Omnichannel retailing, Buy online and pick up in store (BOPS), Channel integration, Pricing strategy, Cross-selling profit
出版商
Elsevier BV
发表日期
2020-07-26
DOI
10.1016/j.tre.2020.102014

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