Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee

Published 2020 View Full Article

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Title
Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee
Authors
Keywords
Specialty coffee, Packaging, Multisensory, Expectations, Crossmodal
Journal
FOOD QUALITY AND PREFERENCE
Volume 83, Issue -, Pages 103902
Publisher
Elsevier BV
Online
2020-02-07
DOI
10.1016/j.foodqual.2020.103902

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