The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

Published 2020 View Full Article

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Title
The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain
Authors
Keywords
Internet platform based supply chain, Agency selling, Reselling, Data-driven marketing (DDM), Supply chain management
Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 136, Issue -, Pages 101914
Publisher
Elsevier BV
Online
2020-04-07
DOI
10.1016/j.tre.2020.101914

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