The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

出版年份 2020 全文链接

标题

作者

关键词

Internet platform based supply chain, Agency selling, Reselling, Data-driven marketing (DDM), Supply chain management

出版物

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW

Volume 136, Issue -, Pages 101914

出版商

Elsevier BV

发表日期

2020-04-07

DOI

10.1016/j.tre.2020.101914

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