Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect
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Title
Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect
Authors
Keywords
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Journal
Sustainability
Volume 12, Issue 4, Pages 1685
Publisher
MDPI AG
Online
2020-02-25
DOI
10.3390/su12041685
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