Article
Business
Valerie Swaen, Nathalie Demoulin, Veronique Pauwels-Delassus
Summary: This study investigates the mediating role of corporate reputation on the relationships between CSR/CSiR and customer trust, retailer equity, and share of wallet. The results show that customers' CSR perceptions positively influence corporate reputation but this relationship is negatively moderated by their CSiR perceptions.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Business
Giuseppe Crapa, Maria Elena Latino, Paolo Roma
Summary: This study examines the performance of green and non-green communication on different social media platforms. It finds that green content generally generates larger consumer response than non-green content, with Instagram having the highest effect and Twitter having the lowest. The impact of media richness on the positive effect of green content also varies across social media platforms.
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
(2023)
Article
Environmental Studies
Mireia Guix, Claudia Olle, Xavier Font
Summary: Through a combination of quantitative, multi-method approaches, the study assesses the communication of 37 airlines on their websites regarding voluntary carbon offsets, identifying that 56% of claims are trustworthy while 44% are misleading. It demonstrates that studying the trustworthy or misleading characteristics of communications together provides more learning opportunities than studying them individually.
TOURISM MANAGEMENT
(2022)
Article
Business
Francois Maon, Valerie Swaen, Kenneth De Roeck
Summary: The research discusses the shift towards a network-based perspective in corporate branding, emphasizing brands as assets socially co-created by companies and stakeholders, with CSR being central to the development of attractive brands. The study reveals the scarce understanding of how CSR contributes to branding efforts, leading to the development of an integrative conceptual framework through multidisciplinary literature review, shedding light on the interpretative processes shaping corporate branding through a socially constructed perspective.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Green & Sustainable Science & Technology
Preechaya Chavalittumrong, Mark Speece
Summary: This study examines the impact of full three-pillar sustainability (environmental, social, economic) on brand image among consumers in Thailand. The findings suggest that consumers have a certain level of recognition for companies' sustainability, but they do not always accurately translate it into brand image.
Article
Psychology, Multidisciplinary
Fatima Shaukat, Jia Ming
Summary: The study found that corporate social responsibility and environmental culture have a significant impact on green marketing orientation, which in turn has a direct and indirect impact on business performance, with sustainable competitive advantage mediating the relationship.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Social Sciences, Interdisciplinary
Talent Moyo, Rodney Duffett, Brendon Knott
Summary: This study investigates the adoption of cause-related marketing (CRM) and social marketing (SM) strategies by professional sport organizations (PSOs) in South Africa. The findings reveal that while South African PSOs engage in CRM and SM activities, the strategic potential of these elements is not fully leveraged due to a lack of understanding of these concepts.
Article
Business, Finance
Hannah L. Neumann, Luisa M. Martinez, Luis F. Martinez
Summary: This study examines the factors influencing consumers' purchase intention of green apparel in the fashion industry, finding that perceptions of social responsibility, trust, and brands' sustainable efforts are key factors directly affecting purchase intention.
SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL
(2021)
Article
Green & Sustainable Science & Technology
Tarcia Camily Cavalcante Quezado, William Quezado Figueiredo Cavalcante, Nuno Fortes, Ricardo Filipe Ramos
Summary: This study provides a bibliometric view of marketing-related CSR research, revealing the growing literature in this field. It identifies highly cited articles, prominent journals, and the leading country in this research area. The study also highlights the trend of CSR becoming a strategic marketing approach for companies.
Article
Green & Sustainable Science & Technology
Yura Kim, Taeyeon Kim, Hye-Jeong Nam
Summary: This paper examines the long-term effects of marketing investments, focusing on the impact of emotional attachment, trust, and affection on products, as well as the relationship between advertising expenditures and a firm's commitment to CSR. The study finds that firms with higher advertising expenditures are more likely to demonstrate higher CSR performance.
Article
Multidisciplinary Sciences
Sandra Meiryani, Shi Ming Huang, Gatot Soepriyanto, Simon Jessica, Mochammad Fahlevi, Sandra Grabowska, Mohammed Aljuaid
Summary: The objective of this study is to determine how Corporate Social Responsibility (CSR) influences the financial performance of manufacturing firms featured in the LQ45 Index. The results show that CSR has a significant effect on Return on Assets (ROA), but does not affect Return on Equity (ROE) and Net Profit Margin (NPM). CSR implementation can establish a positive image for the company and improve its reputation in both commodity and capital markets.
Article
Energy & Fuels
Radoslaw Wolniak, Adam Wyszomirski, Marcin Olkiewicz, Anna Olkiewicz
Summary: The paper focuses on the Environmental Corporate Social Responsibility (ECSR) activities carried out by a heating operator, Miejska Energetyka Cieplna Spolka z o.o., based in Poland from 2017 to 2020. The study shows that the company systematically invested financial resources in pro-environment efforts, including ISO 14001 maintenance and educational/promotional activities, demonstrating a high commitment to ECSR issues. The implementation of its strategy in this area can lead to ecological innovation and the establishment of an effective business model based on ecological assumptions.
Article
Business
Simona Galletta, Sebastiano Mazzu, Valeria Naciti, Carlo Vermiglio
Summary: This study finds that increasing the proportion of female directors can improve the financial and environmental performance of banks, while female managers are more focused on the social dimension and engaging with stakeholders. The study also suggests that banks should focus on establishing the right combination of female directors and managers to enhance performance.
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
(2022)
Article
Business
Araceli Galiano-Coronil, Alexander Aguirre Montero, Jose Antonio Lopez Sanchez, Rosario Diaz Ortega
Summary: This study examines the communication on Twitter of the most responsible companies in Spain in terms of corporate social responsibility (CSR) and social marketing. Data mining techniques, sentiment analysis, and content analysis are used to analyze Twitter posts of Spain's top ten responsible companies. Findings show that most brand tweets do not discuss CSR-related topics, but rather focus on sports and weather. Conversational tweets have the highest engagement from the public. Additionally, four types of message profiles are identified based on emotional connotation and company association, which further promote social causes.
MANAGEMENT DECISION
(2023)
Article
Business
Wenbin Sun, Rahul Govind
Summary: The traditional understanding of corporate social responsibility (CSR) focused mainly on downstream performance indicators, but the relationship between marketing power within a firm and its CSR behavior has not been explored. This study examines how marketing power in the top management team influences a firm's social endeavors and finds that it may also affect corporate social irresponsibility (CSI) and CSR capability.
JOURNAL OF BUSINESS ETHICS
(2022)
Article
Nutrition & Dietetics
Simone Pettigrew, Michelle I. Jongenelis, Serge Hercberg, Chantal Julia
Summary: The equity of nutrition interventions is crucial in reducing socioeconomic health disparities. Front-of-pack nutrition labels play a vital role in providing accessible and comprehensible information for product packages, especially for those who have limited access to other forms of nutrition information. This study demonstrates that interpretive front-of-pack nutrition labels are equitable and effective interventions.
EUROPEAN JOURNAL OF CLINICAL NUTRITION
(2023)
Article
Nutrition & Dietetics
Simone Pettigrew, Leon Booth, Elizabeth Dunford, Tailane Scapin, Jacqui Webster, Jason Wu, Maoyi Tian, D. Praveen, Gary Sacks
Summary: This study assessed support for a broad range of nutrition interventions across seven countries. The results showed substantial support for interventions involving food labelling and food reformulation, while fiscal interventions had the weakest support. Factors associated with stronger support were higher self-rated health, higher educational attainment, female sex, older age, and perceptions of consuming a healthy diet.
EUROPEAN JOURNAL OF CLINICAL NUTRITION
(2023)
Article
Psychology, Clinical
Simone Pettigrew, Leon Booth, Ana-Catarina Pinho-Gomes
Summary: Many governments are failing to introduce evidence-based alcohol control policies. The public generally considers governments to be the most appropriate actors in restricting alcohol availability, regulating alcohol advertising, and disseminating campaigns to educate the public about alcohol-related harm.
ADDICTIVE BEHAVIORS
(2023)
Article
Nutrition & Dietetics
Daisy H. Coyle, Laura Sanavio, Eden Barrett, Liping Huang, Kristy K. Law, Pabasha Nanayakkara, Jonathan M. Hodgson, Merita O'Connell, Belinda Meggitt, Carrie Tsai, Simone Pettigrew, Jason H. Y. Wu
Summary: The study assessed the food environment at a university in Sydney and found that improvements are needed in terms of availability, placement, and promotion of healthy foods. Sugary drinks and unhealthy products were prevalent in the food outlets, and there was a lack of healthy options at checkout areas.
Editorial Material
Medicine, General & Internal
Samantha L. Thomas, Martin McKee, Mike Daube
BMJ-BRITISH MEDICAL JOURNAL
(2023)
Article
Health Policy & Services
Grace Arnot, Samantha Thomas, Hannah Pitt, Elyse Warner
Summary: There is increasing public health focus on how corporate practices impact population health and well-being. However, few studies have investigated young people's perceptions of the commercial determinants of the climate crisis. A survey of young Australians found that they perceive corporate responses to the climate crisis as lacking meaningful action, influenced by economic imperatives, and in need of significant policy and structural change.
HEALTH PROMOTION INTERNATIONAL
(2023)
Article
Health Policy & Services
Sarah Marko, Samantha L. Thomas, Hannah Pitt, Mike Daube
Summary: The study explored how people impacted by gambling harm understand and experience the financial consequences. Findings showed that gamblers and affected others did not anticipate the financial risks of gambling until it negatively impacted their lives. They managed the financial impacts by adjusting priorities, reducing spending, or accumulating debt. However, these financial impacts ultimately led to broader and long-term problems. The study highlights the complexity of financial harms from gambling and the need for independent approaches informed by lived experience.
HEALTH PROMOTION INTERNATIONAL
(2023)
Editorial Material
Health Policy & Services
Samantha Thomas, Mike Daube
HEALTH PROMOTION INTERNATIONAL
(2023)
Article
Substance Abuse
Helen Dixon, Maree Scully, Jeff Niederdeppe, Emily Brennan, Kerry O'Brien, Brian Vandenberg, Simone Pettigrew, Melanie Wakefield
Summary: This study aimed to test whether exposing spectators to counter-advertisements exposing alcohol harms alone, or exposing alcohol harms and alcohol sponsorship, before watching an alcohol-sponsored sporting event promotes less favorable attitudes and intentions towards alcohol brands and alcohol in general. The findings showed that participants exposed to counter-advertisements exposing alcohol sponsorship and harms had higher awareness of sponsor brands, less favorable attitudes towards sponsor brands and drinking beer, lower purchase intentions for sponsor brands, and perceived less image-based similarity and fit between the sporting event and sponsor brands. Both counter-advertisements also promoted lower perceptions of the appropriateness of consuming alcohol while watching sport, higher awareness of alcohol harms, and higher intentions to reduce alcohol consumption.
Article
Psychology, Clinical
Leon Booth, Tahnee McCausland, Danica Keric, Kelly Kennington, James Stevens-Cutler, Lucy Scott, Simone Pettigrew
Summary: This study examined the effectiveness of a multimedia campaign in Western Australia aimed at informing people about the link between alcohol and cancer. The results showed that a significant proportion of respondents recognized the campaign and reported reducing their alcohol consumption as a result. The findings suggest that providing information about the alcohol-cancer link can motivate behavior change and serve as an effective strategy for reducing alcohol-related harm.
ADDICTIVE BEHAVIORS
(2023)
Article
Public, Environmental & Occupational Health
Simone Pettigrew, Michelle I. Jongenelis, Zenobia Talati, Gael Myers, Nina Sapountsis
Summary: This study explores how older adults negotiate dietary and physical activity decisions, identifies areas of intersection between these two behaviors, and emphasizes the need for multi-factorial interventions.
AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH
(2023)
Article
Substance Abuse
Simone Pettigrew, Joseph A. Santos, Ana-Catarina Pinho-Gomes, Yuan Li, Alexandra Jones
Summary: Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.
TOBACCO INDUCED DISEASES
(2023)
Article
Health Policy & Services
Michelle Jongenelis, Abby Robinson, Anastasia Hughes, Simone Pettigrew
Summary: In response to the increased use of e-cigarettes among young people, Australia's TGA made changes to the regulations on nicotine vaping products, introducing a prescription model. A study analyzed submissions made by e-cigarette users during the public consultation, highlighting concerns about the regulations, perceived benefits of e-cigarettes, and alternative approaches. The study also revealed a lack of awareness about the negative health outcomes and the link between e-cigarettes and smoking relapse, emphasizing the need for targeted health campaigns to address misinformation.
HEALTH PROMOTION INTERNATIONAL
(2023)
Editorial Material
Health Policy & Services
Samantha Thomas, Sean Cowlishaw, Joel Francis, May C. van Schalkwyk, Mike Daube, Hannah Pitt, Simone Mccarthy, Darragh Mcgee, Mark Petticrew, Teurai Rwafa-Ponela, Anase Minja, Greg Fell
HEALTH PROMOTION INTERNATIONAL
(2023)
Article
Public, Environmental & Occupational Health
Samantha Thomas, Simone Mccarthy, Hannah Pitt, Sarah Marko, Sean Cowlishaw, Melanie Randle, Mike Daube
Summary: The normalization of gambling for young people is a growing public health challenge. This study explored how young people are exposed to gambling through various social, physical, and symbolic environments. The exposure contributes to the perception that gambling is a normal activity.
SSM-QUALITATIVE RESEARCH IN HEALTH
(2023)