Article
Business
Valerie Swaen, Nathalie Demoulin, Veronique Pauwels-Delassus
Summary: This study investigates the mediating role of corporate reputation on the relationships between CSR/CSiR and customer trust, retailer equity, and share of wallet. The results show that customers' CSR perceptions positively influence corporate reputation but this relationship is negatively moderated by their CSiR perceptions.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Business
Francois Maon, Valerie Swaen, Kenneth De Roeck
Summary: The research discusses the shift towards a network-based perspective in corporate branding, emphasizing brands as assets socially co-created by companies and stakeholders, with CSR being central to the development of attractive brands. The study reveals the scarce understanding of how CSR contributes to branding efforts, leading to the development of an integrative conceptual framework through multidisciplinary literature review, shedding light on the interpretative processes shaping corporate branding through a socially constructed perspective.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Green & Sustainable Science & Technology
Langtone Maunganidze
Summary: This study examines the motives and patterns of corporate social investment practices in eight Botswana Stock Exchange listed firms. The findings suggest that these practices are largely reactive and fragmented, driven primarily by economic rather than business ethics imperatives. The study also highlights the dissonance between the companies' public image and their actual practices.
JOURNAL OF CLEANER PRODUCTION
(2022)
Article
Multidisciplinary Sciences
Xiaoping Huo, Hongying Lin, Yanan Meng, Peter Woods
Summary: This study finds that institutional investors with longer holding periods and higher shareholding ratios are negatively associated with the cost of capital in China's capital market, with ownership structure playing a moderating role in this relationship. State-owned enterprises are more likely to introduce improvements at the corporate governance level, and ownership concentration weakens the negative influence of institutional investors on the cost of capital.
Article
Business, Finance
Jingbin He, Xinru Ma
Summary: This paper investigates the impact of CSR density formed by nearby firms on the CSR engagement of a focal firm. Through analyzing a sample of listed firms in China from 2010 to 2019, we find a positive relationship between local CSR density and the CSR engagement of the focal firm. Heterogeneous analysis reveals that this impact is stronger for firms with worse financial conditions, less corporate investment, and fewer market shares. The main findings remain robust after addressing potential concerns. Overall, this study provides evidence of the effect of firms' locations on CSR engagement and has insightful implications for CSR improvement in emerging markets.
INTERNATIONAL REVIEW OF FINANCIAL ANALYSIS
(2023)
Article
Green & Sustainable Science & Technology
Tarcia Camily Cavalcante Quezado, William Quezado Figueiredo Cavalcante, Nuno Fortes, Ricardo Filipe Ramos
Summary: This study provides a bibliometric view of marketing-related CSR research, revealing the growing literature in this field. It identifies highly cited articles, prominent journals, and the leading country in this research area. The study also highlights the trend of CSR becoming a strategic marketing approach for companies.
Article
Economics
Tiezhen Yuan, Ji (George) Wu, Ni Qin, Jian Xu
Summary: This study investigates the impact of economic policy uncertainty (EPU) on corporate social responsibility (CSR) engagement in Chinese listed firms. The findings show a significant positive relationship between EPU and firms' CSR engagement. The results support the "sending signal hypothesis" that firms tend to adopt more CSR engagement during periods of higher uncertainty to signal their stakeholders.
ECONOMIC MODELLING
(2022)
Article
Environmental Sciences
Shu-Rong Han, Pei Li, Jian-Jun Xiang, Xiang-Hua Luo, Chun-Yan Chen
Summary: This article explores the impact of government-led institutional environment on green investment in enterprises based on questionnaires and statistical analysis. The study finds that the legal and cultural aspects of the institutional environment have a positive effect on green investment, while the political, economic, and financial aspects have minimal impact.
ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH
(2022)
Article
Business
Yvette Sterbenk, Sara Champlin, Kasey Windels, Summer Shelton
Summary: This study found that award-winning companies tend to make more internal efforts to support women, but there is no significant difference in external efforts or female leadership representation between companies with and without femvertising awards. The majority of award-winning companies participate in fewer gender-equality CSR activities, indicating a lack of alignment between their female empowerment commercials and broader CSR initiatives.
JOURNAL OF BUSINESS ETHICS
(2022)
Article
Business
Lili Fu, Liyuan Pan, Jingmei Zhao
Summary: Using Hexun's CSR rating data from 2010 to 2020 for Chinese firms, this study finds a positive relationship between index fund ownership and corporate social responsibility, and this enhancement is significantly stronger in firms in competitive industries. After controlling for endogeneity and exploiting a series of robustness checks, the results remain unchanged. The mechanisms by which index funds influence corporate social responsibility could be their long investment horizon and attraction for analyst coverage. This study provides new empirical evidence on the positive governance effect of passive investors from a CSR perspective.
EMERGING MARKETS FINANCE AND TRADE
(2023)
Article
Business
Zhe Zhang, Mijia Gong, Shanshan Zhang, Ming Jia
Summary: This study examines the influence of high prior corporate social responsibility (CSR) on stakeholders' responses to corporate social irresponsibility (CSIR) in different scenarios. The results show that high prior CSR has both aggravating and buffering effects on investors' responses, depending on the intentionality of CSIR. Furthermore, when prior CSR and CSIR are in the same domain, the aggravating effect of transgressional CSIR is strengthened, while the buffering effect of accidental CSIR is weakened.
JOURNAL OF BUSINESS ETHICS
(2023)
Article
Business
Thanyawee Pratoomsuwan, Yingyot Chiaravutthi
Summary: Recent research found that the effect of CSR information on investment decisions is eliminated when explicitly assessed. This study investigates the impact of CSR assurance on investors' willingness to invest and reveals that CSR assurance has a significant effect on investment judgment, especially when evaluating immaterial CSR performance. The results suggest that both affect heuristic processing and systematic processing can coexist.
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
(2023)
Article
Ecology
Jakub Kronenberg, Monika Bocian
Summary: Animal and plant imagery in corporate marketing communications is considered as an ecosystem service that reflects spiritual, symbolic and other interactions with the natural environment. Through case studies and surveys, companies are encouraged to consider giving back to nature and rethink the use of such imagery.
ECOSYSTEM SERVICES
(2022)
Article
Business
Araceli Galiano-Coronil, Alexander Aguirre Montero, Jose Antonio Lopez Sanchez, Rosario Diaz Ortega
Summary: This study examines the communication on Twitter of the most responsible companies in Spain in terms of corporate social responsibility (CSR) and social marketing. Data mining techniques, sentiment analysis, and content analysis are used to analyze Twitter posts of Spain's top ten responsible companies. Findings show that most brand tweets do not discuss CSR-related topics, but rather focus on sports and weather. Conversational tweets have the highest engagement from the public. Additionally, four types of message profiles are identified based on emotional connotation and company association, which further promote social causes.
MANAGEMENT DECISION
(2023)
Article
Business
Garrett Rybak, Alicia M. Johnson, Scot Burton
Summary: This article examines how restaurants communicate protective measures during the COVID-19 pandemic and considers the impact of consumer concern levels on the influence of these messages on patronage intentions. Findings suggest that communicating protective measures for takeout and patio dining services is most effective.
JOURNAL OF ADVERTISING
(2023)