Assessment of the cross-national validity of an End-anchored 9-point hedonic product liking scale

Published 2014 View Full Article

Authors

Keywords

Product liking, Cross-national (cross-cultural)measurement validity/bias, Cross-national scoring bias, End-anchored 9-point hedonic product liking scale

Journal

QUALITY & QUANTITY

Volume 49, Issue 3, Pages 1267-1286

Publisher

Springer Nature

Online

2014-07-07

DOI

10.1007/s11135-014-0049-0

References

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