Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion

Title
Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 19, Issue 2, Pages 198-215
Publisher
Wiley
Online
2009-10-27
DOI
10.1111/j.1937-5956.2009.01092.x

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