Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion

出版年份 2009 全文链接

标题

Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion

作者

关键词

-

出版物

PRODUCTION AND OPERATIONS MANAGEMENT

Volume 19, Issue 2, Pages 198-215

出版商

Wiley

发表日期

2009-10-27

DOI

10.1111/j.1937-5956.2009.01092.x

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Protocol

Reagent

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