Diageo's 'Stop Out of Control Drinking' Campaign in Ireland: An Analysis
Published 2016 View Full Article
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Title
Diageo's 'Stop Out of Control Drinking' Campaign in Ireland: An Analysis
Authors
Keywords
Alcohol consumption, Behavior, Advertising, Ireland, Public and occupational health, Facebook, Irish people, Twitter
Journal
PLoS One
Volume 11, Issue 9, Pages e0160379
Publisher
Public Library of Science (PLoS)
Online
2016-09-17
DOI
10.1371/journal.pone.0160379
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