Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Published 2012 View Full Article
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Title
Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Authors
Keywords
Decision making, Functional magnetic resonance imaging, Prefrontal cortex, Neostriatum, Behavior, Cingulate cortex, Impulsivity, Priming (psychology)
Journal
PLoS One
Volume 7, Issue 3, Pages e34155
Publisher
Public Library of Science (PLoS)
Online
2012-03-31
DOI
10.1371/journal.pone.0034155
References
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