Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions

标题
Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
作者
关键词
Decision making, Functional magnetic resonance imaging, Prefrontal cortex, Neostriatum, Behavior, Cingulate cortex, Impulsivity, Priming (psychology)
出版物
PLoS One
Volume 7, Issue 3, Pages e34155
出版商
Public Library of Science (PLoS)
发表日期
2012-03-31
DOI
10.1371/journal.pone.0034155

向作者/读者发起求助以获取更多资源

Reprint

联系作者

Find the ideal target journal for your manuscript

Explore over 38,000 international journals covering a vast array of academic fields.

Search

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now