Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
出版年份 2012 全文链接
标题
Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
作者
关键词
Decision making, Functional magnetic resonance imaging, Prefrontal cortex, Neostriatum, Behavior, Cingulate cortex, Impulsivity, Priming (psychology)
出版物
PLoS One
Volume 7, Issue 3, Pages e34155
出版商
Public Library of Science (PLoS)
发表日期
2012-03-31
DOI
10.1371/journal.pone.0034155
参考文献
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