Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

出版年份 2011 全文链接

标题

作者

关键词

出版物

Volume 57, Issue 9, Pages 1623-1639

出版商

Institute for Operations Research and the Management Sciences (INFORMS)

发表日期

2011-08-05

DOI

10.1287/mnsc.1110.1421

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