Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design*

Title
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design*
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 25, Issue 6, Pages 546-559
Publisher
Wiley
Online
2008-09-09
DOI
10.1111/j.1540-5885.2008.00321.x

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