How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing

Published 2015 View Full Article

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Title
How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing
Authors
Keywords
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Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 24, Issue 12, Pages 1870-1882
Publisher
Wiley
Online
2015-06-10
DOI
10.1111/poms.12400
References
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