STATISTICAL PACKAGE CLUSTERING MAY NOT BE BEST FOR GROUPING CONSUMERS TO UNDERSTAND THEIR MOST LIKED PRODUCTS

Title
STATISTICAL PACKAGE CLUSTERING MAY NOT BE BEST FOR GROUPING CONSUMERS TO UNDERSTAND THEIR MOST LIKED PRODUCTS
Authors
Keywords
-
Journal
JOURNAL OF SENSORY STUDIES
Volume 26, Issue 3, Pages 209-225
Publisher
Wiley
Online
2011-06-14
DOI
10.1111/j.1745-459x.2011.00337.x

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