Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality

Published 2013 View Full Article

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Title
Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality
Authors
Keywords
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Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 31, Issue 4, Pages 728-743
Publisher
Wiley
Online
2013-11-04
DOI
10.1111/jpim.12120
References
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