When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty

Published 2011 View Full Article

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Title
When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 29, Issue 1, Pages 144-157
Publisher
Wiley
Online
2011-10-13
DOI
10.1111/j.1540-5885.2011.00884.x

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